Lead Better.
Execute with Clarity.
Force Multiplier is an AI implementation system for business owners and leadership teams.
It helps you do the right things at the right times — for the right reasons — with the right people… and turns decisions into ready-to-use implementation documents.
Not generic advice. Not hype. Applied judgment, built for real decisions.
- •Built on proven leadership + operating frameworks
- •Designed by a real operator (CIO • CSO • VP Sales • SVP Client Success)
- •Writes plans, SOPs, and next steps — not just ideas
Watch this first (90 seconds)
What Force Multiplier does for you
Diagnose what actually matters
Blind spots, constraints, trade-offs
Turn decisions into implementation
Plans, SOPs, docs, meeting-ready outputs
Raise leadership standards
Clear priorities, stronger execution, better team performance
When judgment improves, execution follows.
Why this isn't "just ChatGPT"
Framework-native
It's built on proven and tested operational & leadership frameworks, not prompts
Implementation outputs
It produces structured documents your team can execute
Consistency
It reinforces standards and decision quality over time
Chat is cheap. Judgment + implementation is rare.
How it works (3 steps)
Bring a real decision
Strategy, people, operations, growth
Pressure-test it
Causes, options, trade-offs, second-order effects
Get the implementation doc
Plan, SOP, meeting agenda, next steps
This helps you move from insight → action without weeks of drift.
Why this perspective matters
Most advisors see one slice of the business. This system is grounded in recent executive operator work across technology, strategy, revenue, and client success — where decisions in one area create consequences in another.
What leaders say
"John helped me grow from VP to COO and ultimately to CEO. He was instrumental in building a stronger leadership team and helping us make tough decisions. He guided us through a complex leadership transition that could have derailed the business. His coaching was absolutely critical to positioning us for a successful sale."
Darren York
Former CEO, Dataline Systems
"Working with John helped me see blind spots I didn't know existed. His frameworks transformed how we approach strategic decisions. The clarity and execution improvements were immediate and measurable."
Paul DeSmet
President, Technical Micronics Control, Inc
"John's high-energy innovative presentations keep participants engaged. His ability to translate complex strategy into actionable steps is unmatched. Both morale and productivity went up as a direct result."
George Lezon
President, Robogroup T.E.K.
"John wears special X-ray goggles that see EXACTLY what entrepreneurs must do to succeed—and then he keeps you accountable until you're more successful than you thought possible. Strategic action steps, accelerated growth, overcoming stress ... John makes it happen."
Caleb Breakey
Founder & CEO, Renown Publishing
Choose your level of support
Different stages need different support — clarity for you, alignment for your team, or direct executive partnership.
Solo Operator
For individual business owners
$250/mo
or $2,500/year
- ✓24/7 AI Implementer
- ✓All 16 Frameworks
- ✓Unlimited Conversations
- ✓Leadership Diagnostic
Small Leadership Team
Up to 5 people
$1,000/mo
or $8,000/year
- ✓Everything in Solo
- ✓Up to 5 Team Members
- ✓Team Assessments
- ✓Priority Support
Leadership Group
Up to 15 people
$2,000/mo
or $12,000/year
- ✓Everything in Small Team
- ✓Up to 15 Members
- ✓Advanced Analytics
- ✓Account Manager
Fractional Chief AI / Strategy / Growth Officer
In some cases, Force Multiplier becomes the operating system inside a deeper executive partnership.
This includes live support with John Hawkins and Force Multiplier access for your entire leadership team.
Why This Perspective Matters
This work is grounded in real operating experience — including helping companies improve valuation, navigate growth inflection points, and prepare for acquisition.
When you need more than software — when you need an operator who's been in the seat — this is the option.
Common questions
What makes this different than plain ChatGPT?
Force Multiplier is built on proven operating and leadership frameworks, not generic prompts. It produces structured implementation documents your team can execute, and it reinforces decision quality over time instead of giving one-off answers.
Is this "guru" content?
No. This system is grounded in real executive operating experience across CIO, CSO, VP Sales, and SVP Client Success roles. The frameworks come from actual implementation work, not theory or motivational content.
Can I trust AI as a coach?
Force Multiplier isn't trying to replace human judgment — it's designed to improve it. Think of it as a thinking partner that helps you pressure-test decisions, identify blind spots, and turn insights into action. The frameworks and operator perspective are what make it trustworthy.
Raise the standard. Build the company.
If you want to do the right things at the right times — for the right reasons — with the right people… start here.